Below the Line: Producers and Production Studies in the New Television Economy

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9780822350071: Below the Line: Producers and Production Studies in the New Television Economy

Below the Line illuminates the hidden labour of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry's mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised contents, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries' profits when they commodify and discipline their colleagues, their neighbours, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labour to include production workers who identify themselves and their labour with the industry, even as their work remains undervalued or invisible.

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Vicki Mayer
Editore: Duke University Press
ISBN 10: 0822350076 ISBN 13: 9780822350071
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Descrizione libro Duke University Press. Condizione libro: New. Brand New. Codice libro della libreria 0822350076

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Vicki Mayer
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Descrizione libro Duke University Press, United States, 2011. Paperback. Condizione libro: New. 234 x 155 mm. Language: English . Brand New Book. Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry s mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised content, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs, or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries profits when they commodify and discipline their colleagues, their neighbors, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labor to include production workers who identify themselves and their labor with the industry, even as their work remains undervalued or invisible. Codice libro della libreria AAJ9780822350071

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Vicki Mayer
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ISBN 10: 0822350076 ISBN 13: 9780822350071
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Descrizione libro Duke University Press, United States, 2011. Paperback. Condizione libro: New. 234 x 155 mm. Language: English . Brand New Book. Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry s mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised content, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs, or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries profits when they commodify and discipline their colleagues, their neighbors, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labor to include production workers who identify themselves and their labor with the industry, even as their work remains undervalued or invisible. Codice libro della libreria AAJ9780822350071

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97808223500710000000

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Descrizione libro Duke University Press. Paperback. Condizione libro: new. BRAND NEW, Below the Line: Producers and Production Studies in the New Television Economy, Vicki Mayer, Below the Line illuminates the hidden labour of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry's mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised contents, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries' profits when they commodify and discipline their colleagues, their neighbours, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labour to include production workers who identify themselves and their labour with the industry, even as their work remains undervalued or invisible. Codice libro della libreria B9780822350071

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Descrizione libro Duke Univ. Condizione libro: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2379061

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Descrizione libro Duke University Press, 2011. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CA-9780822350071

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Descrizione libro Duke University Press. Condizione libro: New. pp. 256 Figure. Codice libro della libreria 5419700

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Descrizione libro Duke University Press Books, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0822350076

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Descrizione libro Duke Univ Pr, 2011. Paperback. Condizione libro: Brand New. 240 pages. 9.20x6.10x0.60 inches. In Stock. Codice libro della libreria __0822350076

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