Hitchcock à la Carte - Brossura

Olsson, Jan

Brossura

ISBN 10: 0822358042 ISBN 13: 9780822358046

Casa editrice: Duke University Press, 2015

Riassunto

Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock à la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series Alfred Hitchcock Presents (1955-1962) and the The Alfred Hitchcock Hour (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food—such as a frozen leg of lamb—to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own.

Su questo libro

Recensione:

""Hitchcock A la Carte" is a major contribution to the inexhaustible literature on Hitchcock. It locates the branding of Hitchcock in the canny promotion of his orotund and mordantly witty persona and traces how the television franchise amplified and consolidated the Hitchcock brand in an unprecedented fashion. Olsson takes us inside the Hitchcockian world in a way that few have." --Richard Allen, author of"Hitchcock's Romantic Irony"

L'autore:

Jan Olsson is Professor of Cinema Studies at Stockholm University. He is the coeditor of Television after TV: Essays on a Medium in Transition, also published by Duke University Press.

Su questa edizione

• Editore: Duke University Press
• Data di pubblicazione: 2015
• ISBN 10: 0822358042
• ISBN 13: 9780822358046
• Rilegatura: Copertina flessibile
• Numero di pagine: 270