The Economics and Financing of Media Companies: Second Edition - Brossura

Picard, Robert G.

Brossura

ISBN 10: 0823232573 ISBN 13: 9780823232574

Casa editrice: Fordham Univ Pr, 2011

Riassunto

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.

Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Su questo libro

L'autore:

Robert G. Picard, author and editor of 22 books, is Hamrin Professor of Media Economics and Director, Media Management and Transformation Centre, Jonkoping University, Sweden, and a fellow at the Reuters Institute at the University of Oxford.

Product Description:

Book by Picard Robert G

Su questa edizione

• Editore: Fordham Univ Pr
• Data di pubblicazione: 2011
• ISBN 10: 0823232573
• ISBN 13: 9780823232574
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 274