Media Management in the Age of Giants: Business Dynamics of Journalism - Brossura

Herrick, Dennis F.

Brossura

ISBN 10: 0826351638 ISBN 13: 9780826351630

Casa editrice: Univ of New Mexico Pr, 2012

Riassunto

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Su questo libro

Dalla seconda/terza di copertina:

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Su questa edizione

• Editore: Univ of New Mexico Pr
• Data di pubblicazione: 2012
• ISBN 10: 0826351638
• ISBN 13: 9780826351630
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 399