Analysing Media Texts - Brossura

Burn, Andrew

Brossura

ISBN 10: 082646470X ISBN 13: 9780826464705

Casa editrice: Continuum, 2003

Riassunto

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Su questo libro

L'autore:

Dr Burn is a lecturer in Media Education at the London Institute of Education.David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).

Su questa edizione

• Editore: Continuum
• Data di pubblicazione: 2003
• ISBN 10: 082646470X
• ISBN 13: 9780826464705
• Rilegatura: Copertina flessibile
• Numero di pagine: 102