Articoli correlati a Visual Identities
Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practioners in advertising, marketing and design as well as students and academics in semiotics.
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L'autore:
Jean-Marie Floch was one of the original collaborators with A.J. Greimas and his circle.
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- EditoreBloomsbury USA Academic
- Data di pubblicazione2005
- ISBN 10 0826478786
- ISBN 13 9780826478788
- RilegaturaCopertina flessibile
- Numero di pagine179
- RedattoreVan Osselaer Pierre, McHoul Alec
- Valutazione libreria
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