Articoli correlati a Pain Killer Marketing: How to Turn Customer Pain into...
Sinossi
his book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it can be used to drive profits. For "C" level executives, product managers, market research practitioners and anyone else who wants to make sure that becoming more "customer-centric" results in more revenue and profits for the company. This could include Human Resources professionals who want to understand how to listen to employees and translate that data into better products and services. Anyone who has a customer, internal or external, can benefit from this book.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Henry DeVries, MBA is a best-selling author and founder of the New Client Marketing Institute (www.newclientmarketing.com). His mission is to provide the latest knowledge to those who want to sell more products and services. DeVries is a sought-after speaker where he reveals in fun and humorous ways more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%.Chris Stiehl is currently a consultant for companies like Palm, Cisco, LifeScan (Johnson & Johnson) and other "high tech" companies. Stiehl worked in product design, competitive intelligence and market research for Cadillac Motor Car Division of GM, including participating on their winning Malcolm Baldrige National Quality Award team. He also worked on product design and job design for Polaroid Corporation.
Product Description
Book by Henry Devries Chris Stiehl
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreW Business Books
- Data di pubblicazione2008
- ISBN 10 0832950165
- ISBN 13 9780832950162
- RilegaturaCopertina rigida
- Numero di pagine256
Compra usato
Condizioni: buonoItem in good condition. Textbooks... Scopri di più su questo articolo
EUR 3,68
Spese di spedizione:
GRATIS
In U.S.A.
Compra nuovo
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EUR 23,09
Spese di spedizione:
EUR 3,58
In U.S.A.
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Pain Killer Marketing : How to Turn Customer Pain into Market Gain
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ISBN 13: 9780832950162
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Pain Killer Marketing: How to Turn Customer Pain Into Market Gain
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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hardcover. Condizione: Good. Null (illustratore). Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_350079923
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Brand: Wbusiness Books, 2008
ISBN 10: 0832950165
ISBN 13: 9780832950162
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Da: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condizione: Good. Null (illustratore). 0. Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing. Codice articolo SONG0832950165
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Condizione: Fair. Null (illustratore). IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. Codice articolo A0832950165
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Condizione: Good. Null (illustratore). IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion materials, regardless of what is stated in item title. We ship from multiple locations. Prompt customer service. Codice articolo G0832950165
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Pain Killer Marketing: How to Turn Customer Pain into Market Gain
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Hardcover. Condizione: New. Null (illustratore). Codice articolo Abebooks228139
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