35.12 Karl Ludvigsen Battle for the Beetle

ISBN 13: 9780837616957

Battle for the Beetle

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9780837616957: Battle for the Beetle

The untold story of the post-war battle for Adolf Hitler's giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was the showpiece of the achievements of Adolf Hitler's Third Reich. Backed by the Führer himself, it struck fear into the hearts of all who owned and managed Europe's car industry. Designed to "out-Ford Ford", the Beetle would dwarf their efforts with its low price and high production. After World War II what was to be the fate of this odd bug-shaped car and its colossal bomb-battered factory? View picture detail Legend has it that the victors underestimated the potential of the car that would become the automotive icon of several generations, indeed the world's most-famous and most-produced automobile. Karl Ludvigsen's interviews and researches in British, German, American, Australian and Belgian archives prove the contrary. His hitherto-untold story of why and how they didn't get the factory makes revealing and engrossing reading. History buffs and followers of World War II and its aftermath will relish the way Ludvigsen depicts afresh the creation of the VW by renowned and "untouchable" engineer Ferdinand Porsche, the building of its factory by Hitler crony Robert Ley, "a notorious womanizer who drank too much," and the wartime career of the huge Wolfsburg plant as the prime contractor for the jet-powered V-1 flying bomb, the world's first successful cruise missile. Car enthusiasts who consider themselves well-read will be absorbed by Ludvigsen's disclosures of the national and company mindsets that affected their respective attitudes toward the radical Volkswagen. Most astonishing are his revelations of the deep interest of Ford in the VW factory. Far from rejecting the VW plant, Ford proposed that it be merged with its existing German operations. But the executive charged with the mission (Ludvigsen reveals his identity) failed to follow through. Ludvigsen traces the Beetle's impact on the world of autos, from the Chevrolet Corvair and Hino Contessa to rear-engined Fiats, Skodas and Hillmans. We learn why the most startling decision made by VW chief Heinz Nordhoff was not to change his car's design. And we are brought right up to the 1998 launch of VW's New Beetle. For those who wish to comprehend its amazing impact on the auto market, Battle for the Beetle is the essential source.

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About the Author:

Karl Ludvigsen has served as technical editor of Auto Age and Sports Cars Illustrated magazines, as East Coast Editor of Motor Trend and as editor of Car and Driver. He is the author, co-author or editor of several dozen books and reports about cars and the motor industry and the winner of numerous awards for his work as a writer and author. Ludvigsen has been a member of the Society of Automotive Engineers since 1960. He is currently a member of the SAE's Vehicle Configuration and Historical Committees. He is chairman of London's Ludvigsen Associates, a motor industry management consulting firm, and managing director of Euromotor Reports, publishers of specialized automotive studies and reports.

Review:

...Covering so much of the automotive development of the 20th century, ...one of the important books of the 21st. -- Road & Track, September 2000

...a scholarly and engrossing book...useful to all students of the period, especially those interested in automotive history... -- Sports Car Market, July 2000

Book of the Month. -- Classic & Sports Car Magazine, June 2000

If you love auto industry history, this book is a must have. -- Automotive Industries, August 2000

Ludvigsen's view spans the entire history of the automobile... For any enthusiast who aspires to a similar perspective, ...required reading -- Autoweek, February 26, 2001

Unlike most VW Beetle books, Ludvigsen has searched through previously unused archival material and interviewed many of the key people. -- Please enter a source for this review.Car News (Australia), October 27-November 9, 2000

Well researched and well written...and well worth the money -- Thoroughbred & Classic Cars, June 2000

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Descrizione libro 2000. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780837616957

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Descrizione libro Bentley (Robert) Inc.,US, United States, 2000. Paperback. Condizione libro: New. Language: English . Brand New Book. The untold story of the post-war battle for Adolf Hitler s giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was the showpiece of the achievements of Adolf Hitler s Third Reich. Backed by the F hrer himself, it struck fear into the hearts of all who owned and managed Europe s car industry. Designed to out-Ford Ford, the Beetle would dwarf their efforts with its low price and high production. After World War II what was to be the fate of this odd bug-shaped car and its colossal bomb-battered factory? View picture detail Legend has it that the victors underestimated the potential of the car that would become the automotive icon of several generations, indeed the world s most-famous and most-produced automobile. Karl Ludvigsen s interviews and researches in British, German, American, Australian and Belgian archives prove the contrary. His hitherto-untold story of why and how they didn t get the factory makes revealing and engrossing reading. History buffs and followers of World War II and its aftermath will relish the way Ludvigsen depicts afresh the creation of the VW by renowned and untouchable engineer Ferdinand Porsche, the building of its factory by Hitler crony Robert Ley, a notorious womanizer who drank too much, and the wartime career of the huge Wolfsburg plant as the prime contractor for the jet-powered V-1 flying bomb, the world s first successful cruise missile. Car enthusiasts who consider themselves well-read will be absorbed by Ludvigsen s disclosures of the national and company mindsets that affected their respective attitudes toward the radical Volkswagen. Most astonishing are his revelations of the deep interest of Ford in the VW factory. Far from rejecting the VW plant, Ford proposed that it be merged with its existing German operations. But the executive charged with the mission (Ludvigsen reveals his identity) failed to follow through. Ludvigsen traces the Beetle s impact on the world of autos, from the Chevrolet Corvair and Hino Contessa to rear-engined Fiats, Skodas and Hillmans. We learn why the most startling decision made by VW chief Heinz Nordhoff was not to change his car s design. And we are brought right up to the 1998 launch of VW s New Beetle. For those who wish to comprehend its amazing impact on the auto market, Battle for the Beetle is the essential source. Codice libro della libreria AAC9780837616957

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Karl Ludvigsen
Editore: Bentley (Robert) Inc.,US, United States (2000)
ISBN 10: 0837616956 ISBN 13: 9780837616957
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Descrizione libro Bentley (Robert) Inc.,US, United States, 2000. Paperback. Condizione libro: New. Language: English . Brand New Book. The untold story of the post-war battle for Adolf Hitler s giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was the showpiece of the achievements of Adolf Hitler s Third Reich. Backed by the F hrer himself, it struck fear into the hearts of all who owned and managed Europe s car industry. Designed to out-Ford Ford, the Beetle would dwarf their efforts with its low price and high production. After World War II what was to be the fate of this odd bug-shaped car and its colossal bomb-battered factory? View picture detail Legend has it that the victors underestimated the potential of the car that would become the automotive icon of several generations, indeed the world s most-famous and most-produced automobile. Karl Ludvigsen s interviews and researches in British, German, American, Australian and Belgian archives prove the contrary. His hitherto-untold story of why and how they didn t get the factory makes revealing and engrossing reading. History buffs and followers of World War II and its aftermath will relish the way Ludvigsen depicts afresh the creation of the VW by renowned and untouchable engineer Ferdinand Porsche, the building of its factory by Hitler crony Robert Ley, a notorious womanizer who drank too much, and the wartime career of the huge Wolfsburg plant as the prime contractor for the jet-powered V-1 flying bomb, the world s first successful cruise missile. Car enthusiasts who consider themselves well-read will be absorbed by Ludvigsen s disclosures of the national and company mindsets that affected their respective attitudes toward the radical Volkswagen. Most astonishing are his revelations of the deep interest of Ford in the VW factory. Far from rejecting the VW plant, Ford proposed that it be merged with its existing German operations. But the executive charged with the mission (Ludvigsen reveals his identity) failed to follow through. Ludvigsen traces the Beetle s impact on the world of autos, from the Chevrolet Corvair and Hino Contessa to rear-engined Fiats, Skodas and Hillmans. We learn why the most startling decision made by VW chief Heinz Nordhoff was not to change his car s design. And we are brought right up to the 1998 launch of VW s New Beetle. For those who wish to comprehend its amazing impact on the auto market, Battle for the Beetle is the essential source. Codice libro della libreria AAC9780837616957

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Descrizione libro Bentley Publishers. PAPERBACK. Condizione libro: New. 0837616956 Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from us and you get great service as well as a great price! Your business is valued and your satisfaction is guaranteed!. Codice libro della libreria OTF-9780837616957

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Descrizione libro Bentley Publishers. PAPERBACK. Condizione libro: New. 0837616956 Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from us and you get great service as well as a great price! Your business is valued and your satisfaction is guaranteed!. Codice libro della libreria OTF-S-9780837616957

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Descrizione libro Paperback. Condizione libro: New. Paperback. The untold story of the post-war battle for Adolf Hitler's giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was th.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 480 pages. 0.667. Codice libro della libreria 9780837616957

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Karl Ludvigsen
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Descrizione libro Bentley Publishers. Paperback. Condizione libro: New. Paperback. 482 pages. Dimensions: 9.1in. x 6.1in. x 1.2in.The untold story of the post-war battle for Adolf Hitlers giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was the showpiece of the achievements of Adolf Hitlers Third Reich. Backed by the Fhrer himself, it struck fear into the hearts of all who owned and managed Europes car industry. Designed to out-Ford Ford, the Beetle would dwarf their efforts with its low price and high production. After World War II what was to be the fate of this odd bug-shaped car and its colossal bomb-battered factory View picture detail Legend has it that the victors underestimated the potential of the car that would become the automotive icon of several generations, indeed the worlds most-famous and most-produced automobile. Karl Ludvigsens interviews and researches in British, German, American, Australian and Belgian archives prove the contrary. His hitherto-untold story of why and how they didnt get the factory makes revealing and engrossing reading. History buffs and followers of World War II and its aftermath will relish the way Ludvigsen depicts afresh the creation of the VW by renowned and untouchable engineer Ferdinand Porsche, the building of its factory by Hitler crony Robert Ley, a notorious womanizer who drank too much, and the wartime career of the huge Wolfsburg plant as the prime contractor for the jet-powered V-1 flying bomb, the worlds first successful cruise missile. Car enthusiasts who consider themselves well-read will be absorbed by Ludvigsens disclosures of the national and company mindsets that affected their respective attitudes toward the radical Volkswagen. Most astonishing are his revelations of the deep interest of Ford in the VW factory. Far from rejecting the VW plant, Ford proposed that it be merged with its existing German operations. But the executive charged with the mission (Ludvigsen reveals his identity) failed to follow through. Ludvigsen traces the Beetles impact on the world of autos, from the Chevrolet Corvair and Hino Contessa to rear-engined Fiats, Skodas and Hillmans. We learn why the most startling decision made by VW chief Heinz Nordhoff was not to change his cars design. And we are brought right up to the 1998 launch of VWs New Beetle. For those who wish to comprehend its amazing impact on the auto market, Battle for the Beetle is the essential source. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780837616957

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