Successful Direct Marketing Methods - Rilegato

STONE

Rilegato

ISBN 10: 0844230030 ISBN 13: 9780844230030

Casa editrice: McGraw-Hill Education, 2000

Riassunto

The foremost authority on direct marketing leads students step-by-step through the entire direct marketing process--from the why's and how's of successful creative to the business side of profitable direct marketing to interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as electronic and interactive media. The Instructor's Manual and Test Bank provide additional exercises and projects, answers to end-of-chapter quizzes, and 50 test questions per chapter, including multiple choice, true and false, and matching questions. Bob Stone's 30 Timeless Direct Marketing Principles Video (VHS format) 60-DAY EXAMINATION

Su questo libro

Product Description

Book by Bob Stone

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0844230030
• ISBN 13: 9780844230030
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 640
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia