Fundamentals of Copy & Layout - Rilegato

Book, Albert C.; Schick, C. Dennis

Rilegato

ISBN 10: 0844230227 ISBN 13: 9780844230221

Casa editrice: Ntc Business Books, 1997

Riassunto

Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.

Su questo libro

Product Description

Book by Book Albert C Schick C Dennis

Dettagli dell?edizione

• Editore: Ntc Business Books
• Data di pubblicazione: 1997
• ISBN 10: 0844230227
• ISBN 13: 9780844230221
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 278
• Contatto del produttore: non disponibile