Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Bly shows you how to:
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Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for more than 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.
Bob is the author of more than 70 books and has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. Awards include a Gold Echo from the Direct Marketing Association, two Southstar Awards, the Standard of Excellence Award from the Web Marketing Association, and AWAI's Copywriter of the Year.Dalla quarta di copertina:
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice."
-- Marc Russman Manager, Direct Marketing Skills Development IBM
"The most successful business-to-business direct marketers always had an important edge over their competitors; they knew all the tools and techniques better than their competitors--and they knew how to use them. Bob Bly's new book levels the playing field. He discloses all the insider's secrets so every business-to-business direct marketer will have the marketing savvy--including hundreds of promotional ideas--needed to win in any business-to-business market every time."
-- John Finn President Finn Corporation
"A valuable addition to any business-to-business marketer's bookshelf."
-- Cheryl Friedman Marketing Communications Coordinator BOC Gases
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Descrizione libro McGraw-Hill, 1998. Hardcover. Condizione libro: New. 2. Codice libro della libreria DADAX0844232432
Descrizione libro McGraw-Hill, 1998. Hardcover. Condizione libro: New. book. Codice libro della libreria 0844232432
Descrizione libro McGraw-Hill, 1998. Hardcover. Condizione libro: New. New item. Codice libro della libreria QX-063-23-1998801
Descrizione libro McGraw-Hill, 1998. Hardcover. Condizione libro: New. Codice libro della libreria P110844232432
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97808442324301.0