Marketing Strategies for Growth in Uncertain Times - Rilegato

Magrath, Allan J.

Rilegato

ISBN 10: 0844233234 ISBN 13: 9780844233239

Casa editrice: Ntc Business Books, 2001

Riassunto

Growth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions. And it is about companies that have accomplished that remarkable feat over considerable periods of time, that have produced double-digit sales growth for five or more years and solid profits to go with those sales increases.

Su questo libro

L'autore:

Allan J. Magrath is Director of Corporate Marketing Services and New Business Ventures for 3M, Canada.

Product Description:

Book by Magrath Allan J

Su questa edizione

• Editore: Ntc Business Books
• Data di pubblicazione: 2001
• ISBN 10: 0844233234
• ISBN 13: 9780844233239
• Rilegatura: Copertina rigida
• Numero di pagine: 192