High Visibility - Rilegato

Kotler, Philip; Stoller, Martin

Rilegato

ISBN 10: 0844234486 ISBN 13: 9780844234489

Casa editrice: McGraw-Hill Education, 1997

Riassunto

This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.

Su questo libro

Informazioni sull?autore

<p>Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.</p>

Dettagli dell'edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0844234486
• ISBN 13: 9780844234489
• Rilegatura: Copertina rigida
• Numero di pagine: 346
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia