Be Stupid: For Successful Living - Brossura

Rosso, Renzo

Brossura

ISBN 10: 0847837580 ISBN 13: 9780847837588

Casa editrice: Rizzoli Intl Pubns, 2011

Riassunto

Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

Su questo libro

L'autore:

Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-à-porter.

Su questa edizione

• Editore: Rizzoli Intl Pubns
• Data di pubblicazione: 2011
• ISBN 10: 0847837580
• ISBN 13: 9780847837588
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 191