Nutella World: 50 Years of Innovation - Rilegato

Padovani, Gigi

Rilegato

ISBN 10: 0847845850 ISBN 13: 9780847845859

Casa editrice: Rizzoli Ex Libris, 2015

Riassunto

The story behind everyone’s favorite snack—Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy’s hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero’s son Michele reformulated Supercrema and launched it throughout Europe as Nutella—a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry’s strategies—innovation, internationalization, a good relationship with the consumers—which have made Nutella a legend to this day. This is a lesson that excellence lasts.

Su questo libro

L'autore:

Gigi Padovani is a food critic for La Stampa, one of Italy’s most important newspapers, and writes the blog Dolce la vita. His previous books include Nutella Passion and Slow Food Revolution.

Su questa edizione

• Editore: Rizzoli Ex Libris
• Data di pubblicazione: 2015
• ISBN 10: 0847845850
• ISBN 13: 9780847845859
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 308