Tourism, Technology and Competitive Strategies - Rilegato

Poon, Auliana

Rilegato

ISBN 10: 0851987516 ISBN 13: 9780851987514

Casa editrice: C A B Intl, 1993

Riassunto

Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

Su questa edizione

• Editore: C A B Intl
• Data di pubblicazione: 1993
• ISBN 10: 0851987516
• ISBN 13: 9780851987514
• Rilegatura: Copertina rigida
• Numero di pagine: 352