Spain is one of the world's main tourism destinations and touorism makes a major contribution to the Spanish economy. During the past 30 years, Spanish tourism has been a microcosm of many of the key issues facing tourism industries. Thus it was a prime example of the rush to mass tourism This book analyzes the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970’s, and how this technology and innovation is creating a new “best practice” of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.
M. T. Newton, all three are at University of Northumbria, Newcastle.
Descrizione libro CABI, 1995. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0851989292