Graphic designers, typophiles, and students of the Modern Movement will welcome the reissue of this important source book. Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography. This revised edition has a more compact format and incorporates new materials and illustrations.
Spencer's substantial introduction examines the origins and artifacts of the revolution in graphic design and carefully disentangles the respective influences of Futurism, Dadaism, De Stijl, Suprematism, Constructivism, and the Bauhaus. Spencer traces the interactions of the key personalities associated with these movements and presents concise biographical sketches of them.
An album of color reproductions displays characteristic examples of the most important innovators' work, representing such genres as posters, magazine covers, letterheads, advertisements, and poems.
Herbert Spencer is Professor of Graphic Arts at the Royal College of Art, London.
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Herbert Spencer (1924-2002) was a typographer, graphic designer, teacher of graphic design, and art director of the Lund Humphries publishing house from 1969 to 1988. He was editor of the journal Typographia and the Penrose Annual and Professor of Graphic Arts at the Royal College of Art.Review:
"The name of Herbert Spencer, editor of The Penrose Annual, is in itself a guarantee of a thoughtful and thought-provoking approach to the problems of typography and art, and the revolution which overtook printing in the early years of this century is certainly a worthy subject for his closer examination."
"Nothing could be more useful than this book to focus on all the brilliant personalities that contributed to the creation of a new language in typography.... This book is a must for students of design, as it is for us professionals to evaluate the origins of modern typography before we take the next step."
- Massimo Vignelli
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Descrizione libro Ben Uri Gallery & Museum. Condizione libro: fair. 1969. First Edition. hardcover. Dustcover: worn-- worn and torn, slightly dirty. Pages: moisture wrinkle(s). ISBN:0853312478. sku254552: Codice libro della libreria 254552
Descrizione libro Lund Humphries, London, 1969. Oversize Paper. First Edition. The true first edition. of this landmark book on how artists and designers have used typography in the early part of the 20th century. Material on all the important artists and art movements. Well illustrated with 160 illustrations printed on different stock papers with many of the works printed in 4 colors. light wear and a few mends to the dustjacket. The insides are fine. Codice libro della libreria 011375
Descrizione libro Lund Humphries Publishers, London, 1969. Soft cover. Condizione libro: Fine. "Since its first publication in 1969, Pioneers of Modern Typography has been the standard guide to the avant-garde origins of modern graphic design and typography. In this essential reference, Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting, poetry, and architecture. Spencer examines the "heroic" period of modern design and typography, the beginning of which he traces to the publication in Le Figaro of the Italian artist Manetti's Futurist manifesto. He discusses the work of such "pioneers" as El Lissitzky, Alexander Rodchenko, and Laszlo Moholy-Nagy. He examines the artistic background of the new concepts in graphic design, and traces the influences of futurism, Dadaism, de Stijl, suprematism, constructivism, and the Bauhaus. His text is profusely illustrated with examples of the new typography, shown in genres that range from posters and magazine covers to Apollinaire's "figurative poetry."This revised edition, which follows the revised and redesigned edition of 1983, includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer." cm 21x30; pp. 160; COL e BN; paperback. Light sunny discoloration on the cover, inside perfect, unread. A fundamental title in fine conditions. Codice libro della libreria OP-2802