Articoli correlati a Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice - Rilegato

 
9780857022424: Corporate Communication: A Guide to Theory and Practice
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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.

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Recensione:
Joep Cornelissen has done a masterful job in integrating many ideas and approaches to corporate communication: academic theories, professional cases, management and communication theories, stakeholder theories, and U.S. and European perspectives. As a result, students, scholars, and practitioners all will gain a broad understanding of the discipline by reading this book (James E. Grunig 2011-04-25)
L'autore:

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

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  • EditoreSage Pubns Ltd
  • Data di pubblicazione2011
  • ISBN 10 0857022423
  • ISBN 13 9780857022424
  • RilegaturaCopertina rigida
  • Numero edizione3
  • Numero di pagine272
  • Valutazione libreria

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9780857022431: Corporate Communication: A Guide to Theory and Practice

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ISBN 10:  ISBN 13:  9780857022431
Casa editrice: Sage Pubns Ltd, 2011
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