Political Marketing: Theory and Concepts - Rilegato

Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.

Rilegato

ISBN 10: 0857025805 ISBN 13: 9780857025807

Casa editrice: Sage Pubns Ltd, 2013

Riassunto

Electronic inspection copies are available for instructors

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

 Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

 

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

Su questo libro

Recensione:

'Ormrod, Henneberg and O'Shaughnessy have produced an excellent introductory text on political marketing. I particularly liked its focus on critical, ethical and symbolic aspects of political marketing; areas which are relatively poorly considered elsewhere in the political marketing literature' -
Dr. Paul Baines
Professor of Political Marketing, Cranfield School of Management, UK

L'autore:

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert’s primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

Su questa edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2013
• ISBN 10: 0857025805
• ISBN 13: 9780857025807
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 209