Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)

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9780857025814: Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)

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Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

 Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

 

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London

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About the Author:

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert’s primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.



Stephan C. Henneberg is Professor of Marketing and Strategy at the Manchester Business School, University of Manchester. He received his PhD from the Judge Business School, Cambridge. Stephan’s research focuses on issues of inter-organisational strategy, business relationships and networks, and political marketing. He was the Academy of Marketing Special Interest Group Chair for Political Marketing and has organised three international conferences on the topic.



Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts

Review:

'Ormrod, Henneberg and O'Shaughnessy have produced an excellent introductory text on political marketing. I particularly liked its focus on critical, ethical and symbolic aspects of political marketing; areas which are relatively poorly considered elsewhere in the political marketing literature' -
Dr. Paul Baines
Professor of Political Marketing, Cranfield School of Management, UK

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Robert P. Ormrod, Stephan C. M. Henneberg, Nicholas O Shaughnessy
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Descrizione libro Sage Publications Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. annotated ed.. Language: English . Brand New Book. Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O Shaughnessy, Queen Mary, University of London. Codice libro della libreria AAZ9780857025814

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Descrizione libro Sage Publications Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. Annotated edition. Language: English . Brand New Book. Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O Shaughnessy, Queen Mary, University of London. Codice libro della libreria AAZ9780857025814

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Descrizione libro SAGE Publications 2013-05-13, Los Angeles, Calif., 2013. paperback. Condizione libro: New. Codice libro della libreria 9780857025814

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Descrizione libro SAGE Publications Ltd. Paperback. Condizione libro: new. BRAND NEW, Political Marketing: Theory and Concepts (annotated edition), Robert P. Ormrod, Stephan C. M. Henneberg, Nicholas O'Shaughnessy, Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: short chapter introduction and learning summaries; discussion questions to share in the classroom; annotated suggestions for further reading; and lists of key terms to consider. This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London. Codice libro della libreria B9780857025814

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Descrizione libro SAGE Publications Ltd, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FJ-9780857025814

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Descrizione libro SAGE Publications Ltd, 2013. Condizione libro: New. 2013. 1st Edition. Paperback. Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Series: Sage Advanced Marketing Series. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 169 x 15. Weight in Grams: 398. . . . . . . Codice libro della libreria V9780857025814

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Ormrod, Robert P., Henneberg, Stephan C M, O'Shaughnessy, Nicholas
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Descrizione libro SAGE Publications Ltd. Condizione libro: New. 2013. 1st Edition. Paperback. Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Series: Sage Advanced Marketing Series. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 169 x 15. Weight in Grams: 398. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780857025814

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