Brossura

ISBN 10: 085708397X ISBN 13: 9780857083975

Casa editrice: Capstone, 2013

The long-awaited follow-up to the international bestseller The Jelly Effect

Communication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you’ll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication.

The Snowball Effect explains how to:

· Persuade people to say “yes” more quickly, more often
· Enjoy your job more – because you’ll be calling the shots for a change
· Remove the communication frustrations you feel all too often
· Get more done, more quickly – because you’re getting people on your side faster (these techniques have saved people at least one month every year).

From the Back Cover:

‘This fast-moving, helpful and practical book shows you how to develop instant rapport, connect with the basic interests of the other person and persuade him or her quickly to your point of view in a warm, professional manner’—Brian Tracy, Author of The Power of Self-Confidence & Eat That Frog

Let’s be honest, it isn’t easy to communicate perfectly.

But imagine what would happen if your communication suddenly became twice as effective as it is now – in business and in life.

The benefits would be huge. You’d get more done, persuade others more easily, get things right first time and have better relationships. You’d be unstoppable.

Bestselling author Andy Bounds has spent decade studying what makes communication work. Some of the world’s top corporations hire him to share his secrets. His unique ‘snowball’ approach will show you how to achieve results by communicating better.

The Snowball Effect will help you to:

• Persuade people to say ‘yes’ more quickly, more often
• Enjoy your job more – because you’ll be calling the shots for a change
• Remove the communication frustrations you feel all too often
• Get more done, more quickly – because you’re getting people on your side faster

‘A must-read book! This is the essential, practical, easy-to-read guide that will revolutionize the way you communicate in order to get more done and do it more quickly, more pleasantly and less stressfully for optimum results in all that you do’—Ivan Misner, Ph.D., NY Times Bestselling Author & Founder of BNI®

Review:

a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear. (HR Magazine, March 2013) This is my new favourite book written in very straight forward language, and Andy s points are so compelling that you cannot help but agree with him I can highly recommend this book (B2B Marketing, April 2013) Very digestible and can be read in bite-sized chunks. (Supply Business, March 2013) You ll find a huge wealth of useful material that s relevant to both business and life Way to go, Andy! (Business Life, May 2013)