Fully revised, updated and expanded second edition
Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East.
This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:
- The historical background to lobbying, and the ethical and regulatory frameworks
- The mechanics of lobbying, and the techniques employed by lobbyists around the world
- The various types of lobbying and public affairs campaigns
- Advice on how to break into lobbying
- The procedure for appointing a public affairs consultancy
- How to use third party advocates in support of a campaign
The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.
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Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East. On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent and parliamentary candidate, and is a councillor in the London Borough of Enfield. During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd, as well as a director of polling company ComRes. He has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR and the Royal Society of Arts, and a member of the National Union of Journalists. Lionel has written, spoken and taught widely on politics and public affairs. He is now an independent public affairs consultant, vice-president of PublicAffairsAsia, a senior consultant to recruitment company Ellwood & Atfield, a director of the Enterprise Forum, a member of the CIPR's Executive Board, and publisher of Zetter's Political Companion. In 2008 Lionel was voted Public Affairs Personality of the Year by the Readers of Public Affairs News, and he features in the PR Week Power Book.Review:
Reviews "If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008." - Francis Ingham, Director General & Managing Director, Public Relations Consultants Association "The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in house, consultancy or a client - this is the book for you." - Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations "Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer." - Robbie MacDuff, Director of Public Affairs, Precise Public Affairs and Chair of the Association of Professional Political Consultants (APPC) "This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals." - Neil Sherlock, Partner Public Affairs, KPMG "The best book on the art of lobbying yet written" - Iain Dale, Blogger and publisher Total Politics "If you buy one book about lobbying make it this one." - Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Harriman House, 2011. Paperback. Condizione libro: New. Second Edition. Codice libro della libreria DADAX0857191187
Descrizione libro Harriman House, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110857191187