The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)

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9780857281111: The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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Book Description:

A ground-breaking study that demonstrates how publishing can survive and thrive in the digital age.

About the Author:

Michael Bhaskar is a digital publisher, researcher and writer based in London. 

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1.

Michael Bhaskar
Editore: Anthem Press, United Kingdom (2013)
ISBN 10: 0857281119 ISBN 13: 9780857281111
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Descrizione libro Anthem Press, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Publishing is in crisis. Publishing has always been in crisis, but today s version, fuelled by the digital boom, has some frightening symptoms. Trade publishers see their mid-lists hollowed, academic customers face budgetary pressures from higher education spending cuts, and educational publishers encounter increased competition across their markets. But over the centuries, forced change has been the norm for publishers. Somehow, they continue to adapt. This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in difficult times while building a broader notion of what they are capable of. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, The Content Machine offers a new understanding of media and literature, analysing their many connections to technology and history. In answer to those who insist that publishing has no future in a digital age, this book gives a rejuvenated identity to this ever-changing industry and demonstrates how it can survive and thrive in a period of unprecedented challenges. Codice libro della libreria AAV9780857281111

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Michael Bhaskar
Editore: Anthem Press, United Kingdom (2013)
ISBN 10: 0857281119 ISBN 13: 9780857281111
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Descrizione libro Anthem Press, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Publishing is in crisis. Publishing has always been in crisis, but today s version, fuelled by the digital boom, has some frightening symptoms. Trade publishers see their mid-lists hollowed, academic customers face budgetary pressures from higher education spending cuts, and educational publishers encounter increased competition across their markets. But over the centuries, forced change has been the norm for publishers. Somehow, they continue to adapt. This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in difficult times while building a broader notion of what they are capable of. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, The Content Machine offers a new understanding of media and literature, analysing their many connections to technology and history. In answer to those who insist that publishing has no future in a digital age, this book gives a rejuvenated identity to this ever-changing industry and demonstrates how it can survive and thrive in a period of unprecedented challenges. Codice libro della libreria AAV9780857281111

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Descrizione libro Anthem Press, 2017. Paperback. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0857281119

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ISBN 10: 0857281119 ISBN 13: 9780857281111
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Descrizione libro Anthem Press 10/1/2013, 2013. Paperback or Softback. Condizione libro: New. The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network. Book. Codice libro della libreria BBS-9780857281111

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Michael Bhaskar
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Descrizione libro Anthem Press, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Publishing is in crisis. Publishing has always been in crisis, but today s version, fuelled by the digital boom, has some frightening symptoms. Trade publishers see their mid-lists hollowed, academic customers face budgetary pressures from higher education spending cuts, and educational publishers encounter increased competition across their markets. But over the centuries, forced change has been the norm for publishers. Somehow, they continue to adapt. This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in difficult times while building a broader notion of what they are capable of. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, The Content Machine offers a new understanding of media and literature, analysing their many connections to technology and history. In answer to those who insist that publishing has no future in a digital age, this book gives a rejuvenated identity to this ever-changing industry and demonstrates how it can survive and thrive in a period of unprecedented challenges. Codice libro della libreria LIE9780857281111

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Descrizione libro Anthem Press. Paperback. Condizione libro: New. Paperback. 200 pages. This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis while building a broader notion of what they are capable of. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, The Content Machine offers a new understanding of media and literature, analysing their many connections to technology and history, and defiantly answers those who contend that publishing has no future in a digital age. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780857281111

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Descrizione libro Anthem Press, 2013. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780857281111

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Descrizione libro Anthem Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780857281111_lsuk

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Descrizione libro Anthem Press, 2013. Paperback. Condizione libro: New. Codice libro della libreria INGM9780857281111

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Descrizione libro Anthem Press. PAPERBACK. Condizione libro: New. 0857281119 Special order direct from the distributor. Codice libro della libreria ING9780857281111

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