Fashion Film: Art and Advertising in the Digital Age

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9780857856661: Fashion Film: Art and Advertising in the Digital Age

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the global digital age.

The book traces the emergence of fashion film through its roots in TV advertising, narrative and documentary cinema and artistic photography, through to the technological and aesthetic developments and the emergence of e-commerce, blogs, online magazines, and the live streaming of catwalk shows today. Examining collaborations between artists, filmmakers and fashion photographers including Guy Bourdin, Jean-Paul Goode, William Klein, Nick Knight, Steven Meisel and Bruce Weber, Fashion Film highlights the tension between the fashion film conceived as a creative endeavour (as art) and as commercial enterprise (as advertising).

This ground-breaking interdisciplinary text includes a wide range of global case studies focussing on luxury fashion brands, providing in-depth explorations of flow of images between the established fashion capitals of Paris, Milan, New York and London to emerging markets in luxury branding such as Brazil, China and Korea. Accessible and well illustrated, Fashion Film will appeal to students and scholars studying fashion, film studies, media studies, sociology and cultural studies.

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About the Author:

Dr. Nick Rees-Roberts is a Lecturer in French and Film Studies at the University of Bristol.

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