Design by IKEA: A Cultural History - Brossura

Kristoffersson, Sara

Brossura

ISBN 10: 0857858149 ISBN 13: 9780857858146

Casa editrice: Bloomsbury Academic, 2014

Riassunto

Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as "Design for everyone" and "Democratic design", IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures.
Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.

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Recensione:

Design by IKEA is the first book to scrutinize the Swedish giant s massive impact on contemporary design culture. Unpicking how the public image of IKEA has come to depend as much on the international image of Sweden as the other way around, Sara Kristoffersson critically assesses the company s creative use of storytelling and stereotypes.
Kjeti Fallan, University of Oslo, Norway
Finally, a critical and nuanced analysis of the world-dominating brand IKEA. Kristoffersson s sharply honed prose reveals how the corporation has controversially come to define a nation, and how the inescapable ubiquity of its objects has transformed consumption on a global scale. Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century.
Alison J. Clarke, University of Applied Arts Vienna, Austria
Sara Kristoffersson manages to provide what Sweden and management scholars have been longing for: a cultural theorist's account of how a small company in the middle of Sweden has grown amazingly successful. With fresh eyes, she shows how cultural identity processes can build enormous wealth, national pride, and brand loyalty. --Lars Strannegård, Stockholm School of Economics, Sweden

L'autore:

Sara Kristoffersson is guest professor of Design History and Theory at Konstfack National University College of Arts, Crafts and Design, Stockholm, Sweden. She has published a number of articles on various aspects of design, fashion, art and architecture and lectures widely on these topics at museums and universities, including École nationale supérieure des arts décoratifs, Paris, France; Parsons School of Design, New York, USA; the Royal Swedish Academy of Fine Arts and the Royal Institute of Art, Stockholm, Sweden.

Su questa edizione

• Editore: Bloomsbury Academic
• Data di pubblicazione: 2014
• ISBN 10: 0857858149
• ISBN 13: 9780857858146
• Rilegatura: Copertina flessibile
• Numero di pagine: 160