In Dreaming of Italy, Giovanna Franci compares three Las Vegas Italian-themed resorts--Caesars Palace, Bellagio, and The Venetian--to their Italian counterparts: the ancient Forum of the Caesars, the breathtaking Lake Como resort town of Bellagio, and eternal Venice, jewel of the Adriatic. Franci not only examines architectural format and decorative details but considers how the mystique of these Italian sites has been transplanted to the Nevada desert. In the process, she addresses the compelling phenomena of modern mass tourism and postmodern travelers to whom the distinction between the real and the fake is often far less important than the appeal of a destination that allows a visitor to make a virtual Grand Tour within the confines of a single city. Franci's perceptive commentary offers unique insights into the trends and intentions behind recent development in Las Vegas. She shows how the builders of these three casinos use architectural language to unite the themes and functions of American consumer culture with the romantic mythology of some of the world's most fantastic oases of pleasure. In this context, Las Vegas emerges as far more than a popular tourist icon. It is rather the first urban spectacle of the postmodern world, a chameleon-like city continuously reinventing itself to offer visitors an unflagging array of experiences, sensations, and hedonistic delights. Federico Zignani's dazzling photographs bring to life the physical details and idyllic ambiance of the lavish Las Vegas resorts and their Italian inspirations.
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170 color photographsFrom the Back Cover:
"The Grand Tour is a crucial episode in the grain of Western culture. This wonderful book juxtaposes the ancient traveling to Italy with the modern phenomenon of Italian-themed resorts in Las Vegas, while the splendid photographs by Federico Zignani visually evoke new and old landscapes of desire." – Harold Bloom, Yale University
"Dreaming of Italy: Las Vegas and the Virtual Grand Tour is a visually enchanting and thought-provoking book conceived by Italian scholar Giovanna Franci, an astute observer of the American cultural scene – and illustrated by the architectural photography ‘virtuoso’ Federico Zignani. It is a courageous departure from the tradition aesthetics and an open-minded invitation to explore the new concept of authenticity." – Nathan Shapira, Emeritus, UCLA
"According to Robert Venturi, Las Vegas is a city of messages, a city of signs, a city unlike any other. It does not communicate in order to function: it functions in order to communicate. In this book text and images shrewdly analyze the shift from sign to theme in the after-Venturi architectural mode." – Umberto Eco, Università di Bologna
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Descrizione libro University of Nevada Press, 2005. Paperback. Condizione libro: New. Codice libro della libreria P110874176107
Descrizione libro University of Nevada Press, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria 874176107
Descrizione libro University of Nevada Press, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria 0874176107