Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change - Rilegato

Utterback, James M.

Rilegato

ISBN 10: 0875843425 ISBN 13: 9780875843421

Casa editrice: Harvard Business School Pr, 1994

Riassunto

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.

Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I've read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.

Su questo libro

Product Description:

Book by Utterback James M

Su questa edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 1994
• ISBN 10: 0875843425
• ISBN 13: 9780875843421
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 288