Argues that in the future, customers will control and provide information about themselves only through intermediaries that work in their interest
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John Hagel III is a principal in McKinsey & Company, Inc.'s Silicon Valley office and a leader of the firm's Interactive Multimedia Practice. He is the coauthor of the bestselling book Net Gain: Expanding Markets through Virtual Communities.
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Destinazione, tempi e costiDa: Goldstone Books, Llandybie, Regno Unito
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Da: Ammareal, Morangis, Francia
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-033-561
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Da: Ammareal, Morangis, Francia
Hardcover. Condizione: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-824-855
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Da: Hamelyn, Madrid, M, Spagna
Condizione: Como nuevo. : En 'Net Worth: Dando forma a los mercados cuando los clientes establecen las reglas', John Hagel III y Marc Singer exploran cómo las empresas pueden beneficiarse al formar nuevas alianzas con los clientes en lo que respecta a la captura de información y la privacidad. Los consumidores están perdiendo la paciencia con las empresas que utilizan datos personales sobre hábitos de compra, niveles de ingresos y uso de tarjetas de crédito para obtener ganancias corporativas. Lo que los consumidores necesitan es un nuevo tipo de negocio, un intermediario de información o infomediario, para proteger la privacidad de los clientes y, al mismo tiempo, maximizar sus activos de información. Las empresas que desempeñan el papel de infomediario se convertirán en agentes de información del cliente, comercializando dichos datos a las empresas en nombre de los consumidores y protegiendo la privacidad del consumidor. EAN: 9780875848891 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Net Worth: Shaping Markets When Customers Make the Rules Autor: John Hagel III| Marc Singer Editorial: Harvard Business Review Press Idioma: en Páginas: 336 Formato: tapa dura. Codice articolo Happ-2024-01-10-d2a668f7
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Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780875848891. Codice articolo 8590572
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Da: Bahamut Media, Reading, Regno Unito
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780875848891
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