Radical Innovation: How Mature Companies Can Outsmart Upstarts

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9780875849034: Radical Innovation: How Mature Companies Can Outsmart Upstarts

How many big businesses have pioneered the technologies and business models that now dominate e-commerce, personal computing, biotechnology, and wireless telecommunication? Answer: hardly any. The problem is not that executives fail to recognize the need to infuse their organizations with the kind of model-busting innovative capabilities of agile startups. It's a lack of understanding of what to do and how to do it.
But now, this groundbreaking book reveals the patterns through which game-changing innovation occurs in large, established companies, and identifies the new managerial competencies firms need to make radical innovation happen. The authors define a radical innovation project as one that delivers a product, process, or service with either unprecedented performance features, or with familiar features that will enable market transformation through significant performance improvements or cost reductions. These projects are nurtured within the established organization, not skunkworks. They are not concerned with exploiting current lines of business, but with exploring entirely new ones.
Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations-including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments-this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation: (1) dealing with radical ideas in the "fuzzy front end"; (2) developing new models for project management; (3) learning about unfamiliar markets; (4) working through uncertainty in the business model; (5) bridging resource and competency gaps; (6) managing the transition from radical project to operating status; and (7) engaging individual initiative.
The authors, experts in a variety of areas such as entrepreneurship, R&D management, product design, marketing, organizational behavior, and operations and project management, distill a comprehensive, interdisciplinary approach to mastering each of these challenges, from the conceptualization of viable ideas to the commercialization of radical innovations. Designed to push the envelope of thinking about the most significant challenge facing large companies today, this important book offers a revolutionary new paradigm for long-term corporate success.

Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark Rice and Robert W. Veryzer are all faculty members in the Lally School of Management and Technology, Rensselaer Polytechnic Institute.

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About the Author:

Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark Rice and Robert W. Veryzer are all faculty members in the Lally School of Management and Technology, Rensselaer Polytechnic Institute.

Contenuti:

Preface

Chapter 1 The Radical Innovation Imperative

Chapter 2 The Course of Radical Innovation

Chapter 3 Grabbing Lightning

Chapter 4 Living with Chaos: Managing Radical Innovation Projects

Chapter 5 Learning About Markets for Radical Innovation

Chapter 6 Building the Business Model

Chapter 7 Acquiring Resources and Capabilities

Chapter 8 Making the Transition to Operations

Chapter 9 Driving Radical Innovation: The Importance of Individuals

Chapter 10 A Radical New Paradigm for Radical Innovation Success

Epilogue

Appendix: Corporate Venture Capital Models

Notes

Bibliography

Acknowledgments

Index

About the Authors

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Leifer, Richard; Mcdermott, Christopher M; Colarelli O'Connor, Gina; Peters, Lois S; Price, Mark
Editore: Harvard Business Review Press
ISBN 10: 0875849032 ISBN 13: 9780875849034
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Leifer, Richard; Mcdermott, Christopher M; Colarelli O'Connor, Gina; Peters, Lois S; Price, Mark
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ISBN 10: 0875849032 ISBN 13: 9780875849034
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Descrizione libro Harvard Business Review Press, 2000. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Based on a study of 12 radical, innovative projects, this book reveals how mature companies can outsmart start-ups. Detailing game-changing innovation occurring in companies such as General Electric, IBM, and Texas Instruments, the authors outline a revolutionary paradigm for long-term corporate success. Codice libro della libreria ABE_book_new_0875849032

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Leifer, Richard; Mcdermott, Christopher M; Colarelli O'Connor, Gina; Peters, Lois S; Price, Mark
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Leifer, Richard; Mcdermott, Christopher M; Colarelli O'Connor, Gina; Peters, Lois S; Price, Mark
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Leifer, Richard; Mcdermott, Christopher M; Colarelli O'Connor, Gina; Peters, Lois S; Price, Mark
Editore: Harvard Business Review Press (2000)
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