Music in the Marketplace - Brossura

Cusic, Don

Brossura

ISBN 10: 0879726946 ISBN 13: 9780879726942

Casa editrice: Popular Pr of Bowling Green State, 1996

Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.

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Product Description:

This work explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.