Swoosh: The Unauthorized Story of Nike and the Men Who Played There - Brossura

Strasser, J. B.; Becklund, Laurie

Brossura

ISBN 10: 0887306225 ISBN 13: 9780887306228

Casa editrice: Harperbusiness, 1993

Riassunto

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

Su questo libro

L'autore:

J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.

Product Description:

Discloses the details of one of America's most significant success stories - Nike Corporation's rise from a small, unknown revolutionary sneaker company to a $3 billion international organization, attracting such celebrity endorsers as Michael Jordan, Bo Jackson and Andre Agassi.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 1993
• ISBN 10: 0887306225
• ISBN 13: 9780887306228
• Rilegatura: Copertina flessibile
• Numero di pagine: 576