Ice to the Eskimos: How to Market a Product Nobody Wants

Valutazione media 3,95
( su 96 valutazioni fornite da GoodReads )
 
9780887308512: Ice to the Eskimos: How to Market a Product Nobody Wants

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Spoelstra, Jon
Editore: Harper Collins Publishers
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harper Collins Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0887308511

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,28
In U.S.A.
Destinazione, tempi e costi

2.

Spoelstra, Jon
Editore: HarperBusiness (1997)
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 1
Da
Book Deals
(Lewiston, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro HarperBusiness, 1997. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product.sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. Codice libro della libreria ABE_book_new_0887308511

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 15,47
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Spoelstra, Jon
Editore: HarperCollins Publishers Inc (1997)
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Quantità: > 20
Da
PBShop
(Secaucus, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro HarperCollins Publishers Inc, 1997. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780887308512

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,83
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,74
In U.S.A.
Destinazione, tempi e costi

4.

Spoelstra, Jon
Editore: HarperCollins Publishers Inc, United States (1997)
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro HarperCollins Publishers Inc, United States, 1997. Hardback. Condizione libro: New. New.. 211 x 150 mm. Language: English . Brand New Book. You. That s Right. YOU. You ve got a problem. You ve got a product that s not first in its class. It s not even second. You ve got to find a way to market that product. What Are You Going To Do? You re going to read this book, that s what. Let s face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn t been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It s about taking a product or service and turning it into a winner. If you ve got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you ll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team s lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he s talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product.sometimes even after they ve given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. Codice libro della libreria AAC9780887308512

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,01
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Spoelstra, Jon
Editore: HarperBusiness (1997)
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro HarperBusiness, 1997. Hardcover. Condizione libro: New. book. Codice libro della libreria 0887308511

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

6.

Spoelstra, Jon
Editore: HarperCollins Publishers Inc, United States (1997)
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro HarperCollins Publishers Inc, United States, 1997. Hardback. Condizione libro: New. New.. 211 x 150 mm. Language: English . Brand New Book. You. That s Right. YOU. You ve got a problem. You ve got a product that s not first in its class. It s not even second. You ve got to find a way to market that product. What Are You Going To Do? You re going to read this book, that s what. Let s face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn t been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It s about taking a product or service and turning it into a winner. If you ve got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you ll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team s lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he s talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product.sometimes even after they ve given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. Codice libro della libreria AAC9780887308512

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,31
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Spoelstra, Jon
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Quantità: 5
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-ING-00353577

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,57
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,57
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Spoelstra, Jon
Editore: HarperBusiness (1997)
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 20
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro HarperBusiness, 1997. Hardcover. Condizione libro: New. Codice libro della libreria 0887308511

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,41
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,80
In U.S.A.
Destinazione, tempi e costi

9.

Spoelstra, Jon
Editore: HarperCollins Publishers Inc
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 2
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro HarperCollins Publishers Inc. Hardback. Condizione libro: new. BRAND NEW, Ice to the Eskimos: How to Market a Product Nobody Wants, Jon Spoelstra, You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product.sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. Codice libro della libreria B9780887308512

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,09
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Spoelstra, Jon
Editore: HarperBusiness
ISBN 10: 0887308511 ISBN 13: 9780887308512
Nuovi Rilegato Quantità: 1
Da
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro HarperBusiness. Hardcover. Condizione libro: New. 0887308511. Codice libro della libreria Z0887308511ZN

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,69
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro