Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Sam Hill is cofounder of the Helios Consulting Group, which helps top management solve complex marketing problems. With almost twenty years' experience working on marketing issues for leading corporations around the world, he was previously a partner with and Chief Marketing Officer of Booz-Allen & Hamilton and Vice-Chairman of DMB&B, a top twenty global advertising agency. His work has appeared in the Harvard Business Review, Strategy & Business, Fortune, and the Financial Times. He lives with his wife and two children in Winnetka, Illinois.
Through radical marketing.
In the tradition of such bestsellers as Thriving on Chaos and Built to Last, Radical Marketing is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the New York Times, identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders.
Just what do these organizations have in common? Each is in tune emotionally with their customer base--allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture--growth and expansion--than on short term profits. And, despite their current success, each started out with little more than a passion for their products, forcing them to do things more cheaply and creatively.
How do these commonalties equal success? In Radical Marketing, you will learn how:
Including a special chapter dedicated to applying the radical lessons to traditional firms like Quaker Oats and General Motors, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success by being radical.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,70
In U.S.A.
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0887309054
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0887309054
Descrizione libro Condizione: new. Codice articolo FrontCover0887309054
Descrizione libro Condizione: New. Codice articolo XAI--002
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0887309054
Descrizione libro Condizione: New. Codice articolo DRG1---0118
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.1. Codice articolo Q-0887309054