Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services - Brossura

Kawasaki, Guy; Moreno, Michele

Brossura

ISBN 10: 088730995X ISBN 13: 9780887309953

Casa editrice: Harperbusiness, 2011

Riassunto

Presenting the "rules for revolutionaries," the Forbes columnist and author of How to Drive Your Competition Crazy gives entrepreneurs, engineers, product managers, inventors, and small-business owners the tools they need to successfully market products and services. Reprint.

Su questo libro

L'autore:

Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

Product Description:

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.* Create Like a God * Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.* Command Like a King * Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).* Work Like a Slave * Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2011
• ISBN 10: 088730995X
• ISBN 13: 9780887309953
• Rilegatura: Copertina flessibile
• Numero di pagine: 206