Rumors: Uses, Interpretation and Necessity

Valutazione media 3,68
( su 37 valutazioni fornite da Goodreads )
 
9780887383250: Rumors: Uses, Interpretation and Necessity

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.

What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and finance, and politics. He describes the kinds of conditions that give birth to rumors, why we believe them, and the hidden messages they convey. Kapferer points out that rumors frequently serve useful social purposes and present rich examples. He speculates about how rumors can be controlled, changed, and prevented.

Drawing upon contributions of disciplines ranging from psychology to history, and integrating the insights of Europeans with the latest work of American researchers, this is the most comprehensive examination of rumors, gossip, and urban legends yet published. Translated into nine languages, this edition was updated with advances in theory and research since the book's original French publication in 1987. Its brisk, accessible style makes the book of interest to psychologists, economists, political scientists, sociologists, and folklore analysts, as well as the general reader who is curious about the origins of this fascinating social phenomenon.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Jean-Noël Kapferer is professor of marketing at École des Hautes Études Commerciales de Paris and is internationally recognized as one of the most influential leading brand experts. He is the author of over a dozen books, including Strategic Brand Managementand The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.

 

Language Notes:

Text: English (translation)
Original Language: French

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Kapferer, Jean-Noel
Editore: Transaction Publishers (1990)
ISBN 10: 0887383254 ISBN 13: 9780887383250
Nuovi Rilegato Quantità: 1
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Transaction Publishers, 1990. Hardcover. Condizione libro: New. Codice libro della libreria P110887383254

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 1,66
In U.S.A.
Destinazione, tempi e costi

2.

Kapferer, Jean-Noel
Editore: Routledge
ISBN 10: 0887383254 ISBN 13: 9780887383250
Nuovi Rilegato Quantità: 1
Da
Cloud 9 Books
(Wellington, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge. Hardcover. Condizione libro: New. 0887383254 New Condition. Codice libro della libreria NEW7.1430030

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 68,89
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,17
In U.S.A.
Destinazione, tempi e costi