Marketing Your Service - Brossura

Withers, Jean; Vipperman, Carol

Brossura

ISBN 10: 0889085307 ISBN 13: 9780889085305

Casa editrice: Self Counsel Press Inc, 1992

Riassunto

Service businesses Face stiff competition -- nine out of ten new businesses are in the service sector. Today, accountants and attorneys, hairstylists and health club owners must understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed.Service marketing experts Jean Withers and Carol Vipperman know how to attract clients. Their book is chock-full of practical advice, case studies, and worksheets to help service businesses plan and execute a hard-working marketing campaign. Includes: -- Developing a marketing plan-- Stating your company mission-- Assessing your services-- Discovering new opportunities-- Setting goals and objectives-- Target markets and positioning"Helpful marketing advice". NB Tips, Nation's Business

Su questo libro

Product Description:

Book by Withers Jean Vipperman Carol

Su questa edizione

• Editore: Self Counsel Press Inc
• Data di pubblicazione: 1992
• ISBN 10: 0889085307
• ISBN 13: 9780889085305
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 152