The Female Brand: Using the Female Mindset to Succeed in Business - Rilegato

Kaputa, Catherine

Rilegato

ISBN 10: 089106284X ISBN 13: 9780891062844

Casa editrice: Nicholas Brealey Pub, 2009

Riassunto

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential.The real world rewards perception as well as talent and hard work. That's why the author believes the most important application for branding is not for products, places and companies, but for individuals. To succeed beyond the mid-level in corporations, women must build a successful career identity-- a brand-- one that's authentic, focused and relevant.Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women. This inspirational guide will help any woman come away motivated and with a clear perspective on how to create more confidence, happiness and career success.

Su questo libro

Recensione

Catherine Kaputa turns conventional wisdom inside out. Instead of trying to emulate the masculine males that dominate the boardroom, women should take advantage of the unique characteristics of the female mind. A brilliant read and a brilliant strategy. --Laura Ries, author, The Origin of Brands

In the marketplace, powerful brands win. In the workplace, a powerful personal brand gets results. Now Catherine Kaputa nails how women can truly brand themselves in The Female Brand, a terrific tool to help bring your authentic self to work and leave the mini-man image and behavior behind. --Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman

L'autore

CATHERINE KAPUTA is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New York campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business. Visit her website at www.selfbrand.com

Su questa edizione

• Editore: Nicholas Brealey Pub
• Data di pubblicazione: 2009
• ISBN 10: 089106284X
• ISBN 13: 9780891062844
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 182