Persuasive Communication - Rilegato

Stiff, James B.

Rilegato

ISBN 10: 0898623081 ISBN 13: 9780898623086

Casa editrice: Guilford Press, 1994

Riassunto

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Su questo libro

L'autore:

James B. Stiff , Arizona State University ,Dept. of Communication , Tempe AZ.

Contenuti:

Part I: Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes. Part II: Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings. Part III: Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns.

Su questa edizione

• Editore: Guilford Press
• Data di pubblicazione: 1994
• ISBN 10: 0898623081
• ISBN 13: 9780898623086
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 348