Articoli correlati a Product Life Cycles and Product Management
This book provides--for the first time in a single source--a complete and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decisionmaking within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description:
Book by Onkvisit Sak Shaw John J
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePraeger Pub Text
- Data di pubblicazione1989
- ISBN 10 0899303196
- ISBN 13 9780899303192
- RilegaturaCopertina rigida
- Numero di pagine162
Compra nuovo
Scopri di più su questo articolo
EUR 90,29
Spese di spedizione:
GRATIS
In U.S.A.
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Product Life Cycles and Product Management (Hardcover)
Editore:
Bloomsbury Publishing Plc, Westport
(1989)
ISBN 10: 0899303196
ISBN 13: 9780899303192
Nuovo
Rilegato
Prima edizione
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: new. Hardcover. This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points.Following an introductory chapter on the nature and types of products--such as product vs. commodity--and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management. This book provides—for the first time in a single source—a complete—and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. Following an introductory chapter on the nature and types of products—such as product vs. commodity—and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780899303192
Compra nuovo
EUR 90,29
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Print on Demand
Da:
Valutazione libreria
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780899303192
Compra nuovo
EUR 90,30
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Editore:
Bloomsbury 3PL
(1989)
ISBN 10: 0899303196
ISBN 13: 9780899303192
Nuovo
Rilegato
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9780899303192_lsuk
Compra nuovo
EUR 84,30
Convertire valuta
Immagini fornite dal venditore
Product Life Cycles and Product Management by Onkvisit, Sak, Shaw, John J. [Hardcover ]
Print on Demand
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: new. This item is printed on demand. Codice articolo 9780899303192
Compra nuovo
EUR 97,52
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Print on Demand
Da:
Valutazione libreria
Descrizione libro Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9780899303192
Compra nuovo
EUR 98,97
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Da:
Valutazione libreria
Descrizione libro Condizione: New. Book is in NEW condition. 0.75. Codice articolo 0899303196-2-1
Compra nuovo
EUR 114,80
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: New. Codice articolo Abebooks249621
Compra nuovo
EUR 114,83
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: Brand New. 172 pages. 9.50x6.25x0.75 inches. In Stock. Codice articolo x-0899303196
Compra nuovo
EUR 103,36
Convertire valuta
Foto dell'editore
Product Life Cycles and Product Management
Editore:
Bloomsbury USA 3pl
(1989)
ISBN 10: 0899303196
ISBN 13: 9780899303192
Nuovo
Rilegato
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780899303192
Compra nuovo
EUR 86,87
Convertire valuta
Immagini fornite dal venditore
Product Life Cycles and Product Management
Print on Demand
Da:
Valutazione libreria
Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorSAK ONKVISIT is Associate Professor of Marketing at San Jose State University. JOHN J. SHAW is Associate Professor of Marketing at Providence College.KlappentextThis book . Codice articolo 447103337
Compra nuovo
EUR 88,50
Convertire valuta