Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies - Brossura

Villamora, Grace Avellana; Basch, Reva

Brossura

ISBN 10: 0910965633 ISBN 13: 9780910965637

Casa editrice: Information Today Inc, 2003

Riassunto

Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world’s true pressure cookers, these super searchers find and analyze the information that fuels today’s most successful new product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora—Director of Knowledge Management at Euro RSCG Tatham Partners—gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business.

Su questo libro

Product Description:

Book by Avellana Villamora Grace

Su questa edizione

• Editore: Information Today Inc
• Data di pubblicazione: 2003
• ISBN 10: 0910965633
• ISBN 13: 9780910965637
• Rilegatura: Copertina flessibile
• Numero di pagine: 220