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Focusing on the continuing integration of mobile marketing into the daily lives of consumers—locally, nationally, and globally—this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.
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Informazioni sull?autore
Kim Dushinski is the founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing training to corporations, marketing professionals, and entrepreneurs. She lives in Lakewood, Colorado.
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- EditoreInformation Today Inc
- Data di pubblicazione2012
- ISBN 10 0910965900
- ISBN 13 9780910965903
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine217
- Contatto del produttorenon disponibile
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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-012-01128
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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. Codice articolo G0910965900I3N00
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The Mobile Marketing Handbook : A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Editore:
Information Today, Incorporated, 2012
ISBN 10: 0910965900
ISBN 13: 9780910965903
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Second edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11410250-6
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Foto dell'editore
The Mobile Marketing Handbook : A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Editore:
Information Today, Incorporated, 2012
ISBN 10: 0910965900
ISBN 13: 9780910965903
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Second edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 6019461-75
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