Influencing Public Attitudes: Strategies That Reduce the Media's Power

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9780913869031: Influencing Public Attitudes: Strategies That Reduce the Media's Power

How well does your organization deal with “unplanned visibility”? Veteran practitioner James E. Lukaszewski offers a compendium of practical strategies to investigate and deal with the Theory of Mutual Inattention, the Six Myths of Communications, and the Five axioms of Influence. In Part II of this book, the reader identifies and analyzes key audiences, applying them to the Six Realities of Audience Behavior.

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About the Author:

James E. Lukaszewski (loo ka SHEV skee) advises, coaches, and counsels the men and women who run very large corporations and organizations. He is an expert in managing and counteracting tough, touchy, sensitive corporate communications issues. The fastest growing portion of his practice involves civil and criminal litigation.

His clients will tell you that he is a pragmatist and straight shooter. He is a teacher, thinker, and friend with the unique ability to help executives look at problems from a variety of principled perspectives. He teaches clients how to think through and strategize in new ways and to take appropriate, highly focused, ethically appropriate action. He is one of the few who can and truly does coach CEOs.

He is a prolific author (several books, hundreds of articles), lecturer (corporate, college and university), coach, and counselor. He is quoted in publications such as The New York Times, The Wall Street Journal, The Miami Herald, the Harvard Business Review, and industry trade journals. He is a columnist, advisor, or editor for almost every major public relations periodical. His 1992 book, Influencing Public Attitudes: Strategies that Reduce the Media's Power, remains a classic work in the field of direct communication. The Public Relations Society of America released fully revised editions of his Executive ActionÒ Crisis Communication Management System in September 2000. He has published 25 unabridged monographs on critical communication subjects since 1994.

He is an internationally recognized speaker on crisis management, ethics, media relations, public affairs, and reputation preservation and restoration. Visiting his Web site, is like attending the University of Crisis Management.

An accredited member of the International Association of Business Communicators (ABC) and the Public Relations Society of America (APR), Mr. Lukaszewski is a member of the PRSA’s College of Fellows (Fellow PRSA); Board of Ethics & Professional Standards. He served as a crisis communications advisor to the International Disaster Advisory Committee, Agency for International Development, Office of U.S. Foreign Disaster Assistance from 1989 to 1992, and is a civilian advisor to several other federal agencies. He lectures annually at the U.S. Marine Corp's East Coast Commander's Media Training Symposium and was the second recipient of its Drew Middleton Award. He is an adjunct associate professor of management and communications in the Marketing & Management Institute of New York University's School of Continuing and Professional Studies, and a guest lecturer at Columbia University. He is the recipient of both Ball State University’s 2004 National Public Relations Achievement! Award and the 2004 Patrick Jackson Award for Distinguished Service to PRSA.

His biography is listed in the Marquis 55th Millennium, 56th, 57th, 58th, and 59th Editions of Who’s Who in America. His name also appeared in Corporate Legal Times as one of "28 Experts to Call When All Hell Breaks Loose," and in PR Week as one of 22 "crunch-time counselors who should be on the speed dial in a crisis."

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Editore: James E. Lukaszewski
ISBN 10: 0913869031 ISBN 13: 9780913869031
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James E. Lukaszewski
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