This is a unique "word-storming" partner. An invaluable aid for creating powerful prose and generating dynamic ideas.
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Publisher Marilyn Ross with Communication Creativity Just as the computer revolutionized the way writers approach their craft, this book offers a unique formula for success. The secret weapon revealed here belongs in the arsenal of every writer, public speaker, and ad copywriter.
Freelancers, novelists, educators, trainers, ministers, entertainers, public officials, any intellectual - will find this anthology of terms and examples refreshing and useful. It shows how to add pizzaz to the written and spoken word.
It is invaluable for those who originate advertising copy or are charged with composing convincingly written promotional material. Copywriters can employ this to give their work added zest, style and momentum.
Savvy contesters long ago discovered using this system allows them to outfox and outflank the competition - and capture top prizes. Within these pages, they'll find fresh idea starters and illustrated examples to spur their creativity.From the Back Cover:
The key word formula in The Analogy Book of Related Words serves as an easy, yet dynamic idea generator. It practically coaxes words onto paper. The secret weapon revealed here belongs in the arsenal of every successful writer and speaker. It will put pizzaz in your message - give it new sparkle, variety, and energy.
Seventy-eight lists of related words . . . plus examples on how to use them. You'll find winning contest entries, PR slogans, fictional characterizations, humorous quips, and appropriate phrases. At last, there is a common-sense device to put the winning technique of analogy at your fingertips. This exceptional communication tool will make your writing job easier, more fun and more profitable!
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Descrizione libro Communication Creativity, 1990. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110918880238