In this work, Stephen Kline provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play, culture and toys, from the teddy bear and Lego to the Barbie doll, Care Bears and the globally popular Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specialty stores such as "Toys "R" Us", revealing how the opportunities to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the toy merchandisers' interest in animated television. In a chapter on advertising design, Kline looks at the imagery and appeal of toy commercials and at how they provide a host of stereotyped archetypal figures around which children can organize their imaginative experience. In a re-examination of the debates about the cultural effects of television, "Out of the Garden" asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children playing in the normal course of their lives in narratives about and for the young have all but been eliminated.
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Descrizione libro Garamond Press. Paperback. Condizione libro: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Codice libro della libreria G0920059651I3N00
Descrizione libro Garamond Press, 2000. Condizione libro: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP10764731
Descrizione libro Garamond Press, 2000. Paperback. Condizione libro: Very Good. 0920059651. Codice libro della libreria IM173221
Descrizione libro Garamond Press, 2000. Paperback. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-216-15-0597900