T-shirts and Suits: A Guide to the Business of Creativity - Brossura

David Parrish

Brossura

ISBN 10: 0953825442 ISBN 13: 9780953825448

Casa editrice: Merseyside ACME, 2007

Riassunto

Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven Ideas in Action sections featuring a range of creative businesses and organisations. David Parrish specialises in advising and training creative entrepreneurs using his own experience and international best practice. With a foreword by Shaun Woodward MP, UK Minister for Creative Industries and Tourism, this is an updated version of the Parrish's bestselling book, first published in 2005.

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Recensione

This common sense, accessible book is a comprehensive guide to establishing, growing and leading a creative business. It hits all the right buttons in all the right ways. --Paul Smith, Arts & Business

T-Shirts and Suits demystifies the ins and outs of building a business in the creative industries by providing a practical guide for creative entrepreneurs that uses case studies to illustrate best practice. --Alexander Schischlik, UNESCO

More than just a great read, T-shirts and Suits is a valuable tool for anyone embarking on, or surviving, business in the creative sector. --Diane Earles, Chartered Institute of Marketing.

T-Shirts and Suits demystifies the ins and outs of building a business in the creative industries by providing a practical guide for creative entrepreneurs that uses case studies to illustrate best practice. --Alexander Schischlik, UNESCO

More than just a great read, T-shirts and Suits is a valuable tool for anyone embarking on, or surviving, business in the creative sector. --Diane Earles, Chartered Institute of Marketing.

L'autore

David Parrish helps creative people make their businesses and organisations even more successful. By transferring great ideas, effective techniques and best practice across national and cultural boundaries, he helps businesses select the best ideas and adapt them intelligently to fit their objectives and values. He has both practical experience of setting up and managing creative businesses and organisations, and academic qualifications and professional accreditation. A professionally qualified management consultant, he has worked internationally, helping organisations and businesses in Britain, China, the United Arab Emirates, Canada, India, Switzerland, South Africa, Germany, Egypt, France, Turkey, Italy, Singapore, Thailand, Holland and Denmark. A director of T-Shirts and Suits Ltd, he is also a founding partner of Chittenden Horley Consulting, a director of Password Training and of Interactive Initiatives. David holds a Masters Degree in Business Administration (MBA) from Bradford University School of Management, one of Europe's leading business schools.

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• Editore: Merseyside ACME
• Data di pubblicazione: 2007
• ISBN 10: 0953825442
• ISBN 13: 9780953825448
• Rilegatura: Copertina flessibile
• Numero di pagine: 112