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Mobile Strategies: Wireless Business Models, Mvnos And the Growth of Mobile Content: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content - Brossura
Mobile Strategies explains the different business models and strategies available for businesses looking to enter the mobile sector.
Starting off with a historical overview of the telecommunications business, the book explains how mobile has developed into the business it is today, what models have made money, and which ones haven't.
With a straightforward, practical style, the book gives an advice on
* Starting an MVNO
* Using SMS to build revenues
* Selling handset ring-tones, wallpapers, and games
* The future of mobile media, including
* Mobile Music and TV
* Services for 3G and next generation networks
* Mobile marketing, advertising, and customer interactivity
* Convergence and Triple Play
In each area, clear guidance is provided on what customers are looking for, the possibilities and limitations of the technology, effective go-to-market strategies, business models, costs, risks, and an overview of the operational requirements.
All models are illustrated with case studies from companies including Virgin, NTT DoCoMo, Disney, Vodafone, Apple, ITV, Blackberry, Nextel, and Skype.
The book would appeal to anyone deciding whether their business should enter the Mobile sector, those currently operating in the sector, MBA students, and aspiring managers within the industry
Starting off with a historical overview of the telecommunications business, the book explains how mobile has developed into the business it is today, what models have made money, and which ones haven't.
With a straightforward, practical style, the book gives an advice on
* Starting an MVNO
* Using SMS to build revenues
* Selling handset ring-tones, wallpapers, and games
* The future of mobile media, including
* Mobile Music and TV
* Services for 3G and next generation networks
* Mobile marketing, advertising, and customer interactivity
* Convergence and Triple Play
In each area, clear guidance is provided on what customers are looking for, the possibilities and limitations of the technology, effective go-to-market strategies, business models, costs, risks, and an overview of the operational requirements.
All models are illustrated with case studies from companies including Virgin, NTT DoCoMo, Disney, Vodafone, Apple, ITV, Blackberry, Nextel, and Skype.
The book would appeal to anyone deciding whether their business should enter the Mobile sector, those currently operating in the sector, MBA students, and aspiring managers within the industry
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- EditoreFuturetext
- Data di pubblicazione2006
- ISBN 10 0954432770
- ISBN 13 9780954432775
- RilegaturaCopertina flessibile
- Numero di pagine208
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Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content
Editore:
Futuretext
(2006)
ISBN 10: 0954432770
ISBN 13: 9780954432775
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Descrizione libro Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00954432770-V
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