Superbrands Annual 2014 - Rilegato

Superbrands UK

Rilegato

ISBN 10: 0956533477 ISBN 13: 9780956533470

Casa editrice: Superbrands UK Ltd, 2014

Riassunto

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation, consults a survey of the British public and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.

Su questa edizione

• Editore: Superbrands UK Ltd
• Data di pubblicazione: 2014
• ISBN 10: 0956533477
• ISBN 13: 9780956533470
• Rilegatura: Copertina rigida
• Numero di pagine: 200