The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand - Brossura

Montoya, Peter; Vandehey, Tim

Brossura

ISBN 10: 0967450667 ISBN 13: 9780967450667

Casa editrice: Peter Montoya Inc, 2005

Riassunto

"Create a personal brand that tells customers how you're different from your competition and builds your relationship with them daily...With action plans, insights and case studies, The Brand Called You is your guidebook to attracting the best customers,growing your business, and making more money than ever." -- back cover.

Su questo libro

L'autore:

Peter Montoya is founder and president of Peter Montoya, Inc., the only advertising agency specializing in Personal Branding. He is the author of the groundbreaking book The Personal Branding Phenomenon, publisher of the magazine Peter Montoya's Personal Branding, and a renowned trainer who conducts more 100 seminars annually on transforming solopreneurs through Personal Branding.

Dalla seconda/terza di copertina:

Why do some business owners make it big while you work 80-hour weeks? Ever wonder how some attorneys, physicians, financial advisors and real estate agents get all the wealthy customers, open new locations and get rich? What have they got that you don't? Nothing ... except a Personal Brand. It's time to build yours.Personal Branding is about creating an identity that influences how prospects, customers and decision-makers perceive you. Personal Branding instantly reveals who you are, what you do, and how you create value. In a world saturated with mixed messages, a Personal Brand makes you impossible to ignore.The Brand Called You reveals Personal Branding's secrets and shows you - step by step - how to do the things for which ad agencies charge millions: · Finding your ideal target market · Defining your position · Naming your business · Getting thousands of dollars in "free advertising" from PR · Creating a complete 12-month branding plan Candid, insightful and entertaining, The Brand Called You is the one book you'll want on your desk, book-marked and dog-eared, within easy reach – showing you how to dominate your market, grow your business, triple your revenue, and spend less time selling and more time enjoying what you do.

Su questa edizione

• Editore: Peter Montoya Inc
• Data di pubblicazione: 2005
• ISBN 10: 0967450667
• ISBN 13: 9780967450667
• Rilegatura: Copertina flessibile
• Numero di pagine: 278