Win the Customer, Not the Argument - Brossura

Gallegos, Don

Brossura

ISBN 10: 0971154244 ISBN 13: 9780971154247

Casa editrice: Raphel Marketing, Incorporated, 2005

Riassunto

Don Gallegos is on a crusade to to wipe out poor customer services. Businesses do not understand that even though the customer is not always right, wrong customers spend money. This entertaining book shows why businesses should throw away the policy manners and give customers the benefit of the doubt. Don't punish 99% of your customers for the crimes of a small minority. This book shows how putting customer service first encourages tremendous loyalty (and larger profits) from your customer base. This is a must-have book for anyone who deals with customers every day.

Su questo libro

L'autore:

Don Gallegos spent most of his career in the supermarket industry, rising from a buyer to become president of King Soopers Supermarket, a chain of 70 stores and 15,000 employees, which is part of the Kroger Corporation. Don s view is that the most important goal of a business is to win customers. His common sense methods for creating satisfied customers and employees can be used in every business. Since his retirement in 1997, Don has been spreading the word about improving customer service to audiences of business people around the country.

Product Description:

Book by Don Gallegos

Su questa edizione

• Editore: Raphel Marketing, Incorporated
• Data di pubblicazione: 2005
• ISBN 10: 0971154244
• ISBN 13: 9780971154247
• Rilegatura: Copertina flessibile
• Numero di pagine: 132